How to Apply Mascara & Care for Your Lashes | Mavala UK

To apply mascara well, start at the base of the lashes and wiggle the brush gently as you sweep it upwards to the tips, working from root to tip in one direction. Begin with your upper lashes, looking down into a mirror so you can reach the roots, then coat the lower lashes lightly by holding the brush vertically. Apply a first thin coat, let it set for a few seconds, then add a second coat while the first is still slightly tacky to build length and definition without weighing the lashes down. Curving the brush to follow the natural shape of your lash line keeps the result even and lifted.

• Look down into a mirror so you can see the base of your upper lashes.
• Place the brush at the roots and wiggle gently, then sweep upwards to the tips.
• Work from root to tip in one direction, following the curve of the lash line.
• Apply a thin first coat and let it set for a few seconds.
• Add a second coat while the first is still slightly tacky for length and definition.
• Finish the lower lashes lightly, holding the brush vertically for control.

The most common cause of clumpy lashes is too much product on the brush, so wipe the wand gently against the neck of the tube before you start rather than pumping it, which pushes air into the formula and dries it out. Build colour in thin layers instead of one heavy coat, and comb through with the brush tips between coats to separate the lashes. A mascara with a precise, curved professional brush helps here, because it separates and lengthens as it goes rather than depositing product in a single blob. The Mavala Creamy Lengthening Mascara uses an ultra-precise curved brush that effortlessly separates and lengthens lashes, delivering deep, even colour without clumping.

To make lashes look longer, the trick is to coat them fully from root to tip and to choose a lengthening formula with a brush that draws the colour out to the very ends. Wiggling the brush at the roots first deposits colour where lashes look thinnest, then a clean sweep upwards stretches each lash visually. A creamy, lengthening texture clings evenly along the lash rather than gathering at the base, which is what makes the lashes read as longer. The Mavala Creamy Lengthening Mascara applies a creamy, soft texture that delivers an intense, silky finish that lasts all day, lengthening the look of lashes while its silk proteins nourish and strengthen them.

Mavala offers more than one mascara, so the right choice depends on the look you want. For an everyday lengthening finish with built-in care, the Creamy Lengthening Mascara is a bestseller with a soft, silky texture and a curved brush that separates and lengthens. For a fuller, more dramatic effect, the Mascara Volume & Length Creamy is a dual-action formula that combines length and volume with regenerating and hydrating ingredients, separating, lengthening and thickening lashes without clumping and leaving them flexible all day. Both are ophthalmologically tested and suitable for sensitive eyes and contact lens wearers, so you can pick by the effect rather than worrying about comfort.

Mascara can only work with the lashes you have, so their condition shapes the result more than any single product. Daily make-up, false lashes and environmental stress can leave lashes brittle, which means they look sparser and the mascara has less to hold onto. Like all the hairs on the body, lashes go through phases of growth, transition and rest before they naturally fall out and are replaced, and on average people lose between one and five eyelashes a day. Because lashes are always shedding and renewing, looking after the ones you have and conditioning them through that cycle is the most reliable way to keep them looking full.

The simplest way to care for your lashes is to condition them overnight, when there is no make-up in the way and the formula can work undisturbed. The Mavala Double-Lash is a lash serum designed to strengthen, coat and protect your lashes, leaving them denser, fuller and longer-looking, and it is enriched with natural extracts rich in vitamins and proteins. It is ophthalmologically tested, so it suits delicate eyes. Used consistently, an overnight lash treatment supports the lashes through their natural cycle so the next ones to grow in have the best chance of looking full. This is a cosmetic conditioning step that improves the look and resilience of lashes, not a medical treatment.

Apply a lash serum at night, after you have removed all eye make-up, so it goes onto clean, dry lashes. Brush it from the root to the tip of the upper lashes in a thin, even layer, much as you would mascara, and let it dry before bed. There is no need to remove it before your morning routine, and you can apply mascara over conditioned lashes as normal. For best results, use it as a nightly habit rather than now and then, because lash care rewards consistency over the weeks it takes lashes to shed and renew.

• Remove all eye make-up so lashes are clean and dry.
• Brush the serum from root to tip along the upper lashes in a thin layer.
• Let it dry fully before bed; no need to rinse off.
• Apply mascara over conditioned lashes the next morning as usual.
• Repeat nightly for consistent results.

Tugging and rubbing to get stubborn mascara off is one of the quickest ways to weaken lashes, so a gentle, effective remover is part of good lash care. A biphase remover, which combines an oil phase and a water phase, lifts both waterproof and non-waterproof make-up without harsh scrubbing, so the lashes are not pulled in the process. Hold a soaked pad against closed lashes for a few seconds to dissolve the make-up first, then sweep downwards gently. Clean, undamaged lashes are the best base for both your next coat of mascara and any conditioning serum.

A full lash routine runs from morning to night and pairs enhancement with care. In the morning, build your mascara in thin coats for length and definition. In the evening, remove it gently with a biphase remover so nothing is left to dry out or weaken the lashes overnight. Then condition with a lash serum on clean lashes and let it work while you sleep. Mavala has gathered this routine into the 24H Eyelash Care Kit, which brings together a conditioning mascara, a total biphase make-up remover and the Double-Lash serum so the morning, evening and overnight steps are all in one place.

• Morning: build your mascara in thin coats for length and definition.
• Evening: remove make-up gently with a biphase remover.
• Overnight: condition with a lash serum on clean lashes and let it work while you sleep.

A few simple habits protect the lashes you have.

• Always remove eye make-up before bed so lashes are not left coated overnight.
• Avoid rubbing or pulling at the eye area, and be gentle with eyelash curlers if you use them.
• Give heavy false lashes and extensions a break now and then, since they can leave natural lashes brittle.
• Keep conditioning consistent rather than occasional, because lashes renew gradually and respond best to steady care.

Small, regular choices keep your lashes looking their fullest, coat after coat.

Mavala is a Swiss beauty house founded in Geneva, known for its nail care and its targeted treatments for nails, lashes and skin. Mavala UK brings that Swiss expertise to British customers, with a focus on caring formulas that look after the area they enhance. Our lash range pairs make-up with conditioning treatments so your lashes are looked after as well as defined.

To apply mascara without clumps, wipe excess product off the wand before you start, build colour in thin layers rather than one heavy coat, and comb the brush through your lashes between coats to separate them. Avoid pumping the wand in and out of the tube, as this dries the formula and makes it clump. A precise, curved brush like the one on the Mavala Creamy Lengthening Mascara separates and lengthens as it applies, delivering even colour without clumping.

The best way to make eyelashes look longer is to coat them fully from root to tip with a lengthening mascara and a brush that draws colour out to the ends. Wiggle the brush at the roots first, then sweep cleanly upwards so each lash is stretched visually. A creamy, lengthening formula such as the Mavala Creamy Lengthening Mascara clings evenly along the lash rather than gathering at the base, which is what makes lashes read as longer. Conditioning lashes over time also helps them look fuller.

You can care for your lashes by removing eye make-up gently every night, avoiding rubbing or pulling at the eye area, and conditioning the lashes regularly. An overnight lash serum like the Mavala Double-Lash strengthens, coats and protects lashes, leaving them looking denser, fuller and longer, and it is enriched with vitamins and proteins. Because lashes naturally shed and renew over time, consistent care gives the lashes you have, and the ones growing in, the best chance of looking full.

A cosmetic lash serum works by conditioning the lashes so they look fuller, stronger and better defined, rather than by changing how they grow. The Mavala Double-Lash is designed to strengthen, coat and protect lashes, leaving them denser, fuller and longer-looking, with natural extracts rich in vitamins and proteins. It is a cosmetic conditioning treatment, so results show as healthier-looking, more resilient lashes when used consistently as a nightly habit. It is not a medical product and does not claim to treat any lash condition.

Like all the hairs on the body, eyelashes go through phases of growth, transition and rest before they fall out naturally and are replaced, and on average people lose between one and five lashes a day. This means lashes are always shedding and renewing rather than staying the same, which is why looking after them is a steady, ongoing habit rather than a one-off fix. Conditioning your lashes consistently supports them through this natural cycle so they keep looking full.

• Creamy Lengthening Mascara - bestselling lengthening mascara with care-infused formula, 10ml, £13.50
• Mascara Volume & Length Creamy - dual-action volume and length mascara, 10ml, £20.50
• Mavala Double-Lash - overnight lash conditioning serum, 10ml, £21.00
• 24H Eyelash Care Kit - complete day-to-night lash set, £35.00
• Shop the full Eyes collection

Cleveland Clinic, "Why Are My Eyelashes Falling Out?" - for the eyelash growth cycle (growth, transition and rest phases) and the figure that people lose on average one to five eyelashes a day (attributed by Cleveland Clinic to the American Academy of Ophthalmology).