MAVALA celebrates beauty with Swiss precision, crafted to stand the test of time.

At MAVALA UK, we believe that true beauty is timeless. Our mission is to enhance wellbeing and self-confidence through expert Swiss made products that honour individuality and authenticity. Every product is designed with care, precision and purpose – to highlight what makes you unique while protecting your health and respecting the planet.

Our Heritage
For more than 65 years, MAVALA has stood as an independent Swiss family business, rooted in Geneva since 1959. From our very first miniature nail polishes to our award-winning skincare and makeup innovations, we’ve built a legacy of excellence by combining science, nature, and meticulous attention to detail. Today, MAVALA UK continues this heritage, bringing our iconic products and expertise to beauty lovers across the United Kingdom.

Our Expertise
Developed in the heart of Switzerland, every MAVALA formula embodies the precision, safety, and high standards the country is renowned for. Our laboratories integrate dermatological research with plant-based actives and advanced science to deliver products that are effective, safe, and sensorial. Whether for nails, skin, lashes, or brows, each formula undergoes rigorous testing to ensure the highest level of performance and trust.

Our Values

100% Swiss expertise
Zero compromise on quality or safety
Respect for animal life – never tested on animals
Authentic, innovative, and responsible beauty

Our Story
Born from the vision of Madeleine Van Landeghem and the creativity of a chemist, MAVALA began in 1959 with the idea that beauty should be both effective and accessible. Our mini nail polishes challenged convention at a time when oversized bottles were the norm – proof that innovation has always been in our DNA.

1959

Creation of Mavala

1962

Creation of Mini Color's

1967

Launch of Double - Lash

1971

Expansion of Mavala

1979

Launch of the Curved Brush Mascara

1986

Hyaluronic Acid

1991

Barrier Base Development

1995

Foot care

1996

Waterproof Fluid Foundation

2017

Swiss Skin Solution Launch

2020

NEW formula for Double - Lash

2021

First Hand Cream with Prebiotics

2023

Launch of Serum Foundation

2025

The brand is reinventing itself

Remaining proudly independent, MAVALA continues to anticipate trends without conforming to fleeting dictates of beauty. Our strength lies in balancing timelessness with innovation – a heritage that continues to inspire everything we do today .